Insight Growth
Smarter Segments, Sharper Strategy
Slice your users by value, behaviour, and lifecycle — automatically
⚡ What It Does
Delivers dynamic customer segmentation to drive personalised strategies at scale.
SEGMATE
🔍 What Segmate Covers
Segments & Metrics Tracked
New, Active, Dormant, Churned
High ARPU, Low ARPU, High LTV
Cart abandoners, deal hunters, loyalists
Last purchase window, frequency of sessions
Recency, Frequency, Monetary scoring with filters
Channel-based and platform-based segmentation
🎯 Why It Matters
🚀 How Segmate Solves It
Enables personalized nudges per segment
Identifies high-value, loyal users automatically
Powers lifecycle targeting with dynamic updates
Runs in real time with no manual work
See the Drop-Offs, Capture the Conversions
Track how users flow across every touchpoint
⚡ What It Does
Maps user journeys and funnels across your website or app — helping you spot where and why users drop off.
FUNNELTRACK
🔍 What Funneltrack Covers
Tracked Events & Drop-Offs
Homepage → Discovery → Add to Cart → Checkout
Product view → Wishlist → Cart → No purchase
Signup → Browse → First purchase
Invite sent → Friend signs up → Reward redeemed
Click-to-cart, Search-to-buy journeys
🎯 Why It Matters
🚀 How Funneltrack Solves It
Visualises drop-offs across the full journey
Identifies friction points, optimises UX
Shows signup to first-action conversion rates
Pre-built, visual funnel flows for quick insights